Daniel Boulud to Hit the Streets in a Food Truck
Remember last April when NBCNewYork put David Chang into a street cart downtown to promote their new website? Well, they’re at it again. We’re hearing from a very good source that on Feburary 8th Daniel Boulud “and friends” will be hijacking a food truck to promote the launch of NBC’s new restaurant site. “It’ll be a bonafide truck, stopping at various unannounced locations through out the city.” And unlike the Chang thing, they are guaranteeing a Midtown stop. (My vote is for charcuterie sandwiches!)
Posted by Zach Brooks at 1:30 pm, January 6th, 2010 under Cart, Daniel Boulud, NBC.
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Ohhhh shheeeeeeit!