MomoMidtown Will Be Called Ma Pêche?
According to a copy obtained by Eater, the November issue of Vogue refers to the yet to open Midtown branch of Momofuku (on 56th btw. 5+6th) as “Ma Pêche”. Think you can do better? Eater is giving away 50 signed copies of the new Momofuku Cookbook, and one of the ways to enter is to suggest your own name for the new restaurant.