Midtown Happy Hour: 1 2 3 Burger Shot Beer
If you like to eat, chances are you like to drink (read: a lot of you are freakin’ lushes), so I thought maybe it was time to introduce a happy hour column to the site. Every week, our Happy Hour Correspondent “Mamacita” will post about a different bar in Midtown that fits the Midtown Lunch mentality: unhealthy food, not lame (unless it’s lame in a cool way), and most importantly… cheap.
1 2 3, Burger, Shot, Beer is out of bounds for anyone in Midtown East, but if you work on the Westside this is a popular spot to meet up with friends and enjoy one dollar mini burgers, two dollar mixed shots and you guessed it -three buck beers. The bar attracts a few local suits and neighborhood regulars but mostly younger bar-hoppers looking to get trashed and watch a game on the many large flat screens.
When navigating this bar it’s important to note the pricey things to avoid. First, steer clear of the shots. It’s a thimble sized shot and only comes in their pre-mixed girly drinks: Kamikaze, Lemon Drop, DoMeAgain, Screaming Orgasm… etc. Not worth it. I wouldn’t mess around with the $3 beers either- instead go with the Beer Tube! For $30.00 you get more bang for your buck plus it just seems right given the bright neon décor and cheap greasy food you will devour. In addition, it’s a hoot to see the petite Asian bartender (or any of their barely legal wait staff) fill up this huge beast.
That photo is after the jump…
The mini burgers are better than White Castle but just as small, meaning you’ll need more than three (the minimum order) to fill up if you are hungry. The waffle fries and fried ravioli ($3) are just what you’d expect: greasy, crispy, salty, good. This is just what you need when taking down that enormous beer bong.
1 2 3 also gets pretty packed. I scored a seat at the bar with my friends, so if you are that lucky just go hog wild and order more food than you think you want- chances are it will end up being just the right amount. With all the beer and drink pouring you’ll need that booze ballast!
The thing with a lot of these gimmicky sport bar and grills is the they can often get packed with an obnoxious amount of people and the specials they offer never turn out to be what you hoped. 1 2 3 is similar in that respect. After a few drinks and cheap food you might think you scored, but when the fumes dissipate you realize you spent as much as you would have at any Midtown bar. Cocktail prices are reduced from 11am – 8pm, but you don’t get much. During happy hour $5-6 gets you a mixed drink, but if you miss the window a top shelf drink is going to cost you $8 to 9 dollars.
I came out of 1 2 3 thinking how much fun and cheap everything was, but when I really look back I realize everything came in small bites and pints and that’s is the way to trick a patron into buying more yet thinking they are swallowing less. All things considered- if you add in the $3 fries plus the 3+ burgers it can end up being just as pricey as a regular grill.
THE + (What somebody who likes this place would say)
- Obviously $1 burgers, $2 shots, $3 beers plus a happy hour on cocktails
- Lively atmosphere with many TV screens to watch the game
- Back garden during the warmer months
THE – (What somebody who doesn’t like this place will say)
- Loud crowds and standing room only at times
- Nasty sweet shots
- You end up paying about the same for food in the end as you would at another place
1 2 3 Burger, Shot, Beer, 738 10th Ave (btw. 50+51st), 212-315-0123
Photos and post by Mamacita