City Burger Reinvents Itself With Black Label
Some big news reported by the Feedbag yesterday… City Burger, which has gotten mixed reviews since they opened on 39th St. just East of Broadway, will reinvent themselves starting tomorrow as “a temple to classic burger cookery. Griddles have replaced the grills, the menu has narrowed, and the focus is now on the glories of La Frieda beef.”
According to the owner “We’re cooking the city’s best burgers! Our rivals aren’t Wendy’s and McDonald’s. They’re Shake Shack and The Spotted Pig and Corner Bistro and the city’s other great burgers. And I’ll put ours up against any of them.”
Part of the transformation? City Burger will be one of the only places you can get the special La Frieda “Black Label” burger blend, made from skirt, brisket, short rib, and a secret cut that is dry aged. The only downside? It will be $10.99 just for the burger, making it just a little too expensive for lunch (imho)… but I will admit a bit of curiousity about this ”Bentley of burgers.”
As for the “transformation”, there is no question that replacing the grills with griddles will help the dryness issue that many have complained about- but City Burger has always used meat from La Frieda’s in their regular burgers, so I’m very curious to see how the overall quality of the place is going to effected. Either way, it’s kind of exciting to have this kind of attention placed on a Midtown Lunch joint. Early adopters, feel free to check it out tomorrow and respond in the comments.