Midtown Lunch

Last week we put out a call out for new lunchers. Here’s a report from one of our potential new contributors, Jarret…

Kobeyaki (on 40th & 6th) has quickly become one of my all time favorite Midtown lunch establishments. While I often end up spending a little more than the ML limit ($13), I am never left disappointed. I like to mix it up between one of their burgers or buns, but I always order a side of the sweet potato tempura fries. What really makes Kobeyaki stand out, however, is their selection of sauces. They offer teriyaki ketchup, wasabi mayo, spicy mayo and plenty of sriracha. If you thought it couldn’t get any better, it can – not only do they offer all of these sauces, but they put them out in dispensers for sauce-loving lunchers like myself to overindulge in. As you can see, they offer plenty of containers for patrons to fill up with the sauce(s) of their choice. A few times, I have found a particular sauce empty, and upon notifying an employee, the sauce is refilled within minutes – impressive.

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There are times when Sarah writes up Flatiron Lunch, and I wish those spots would expand to Midtown. Spreads is definitely one in that category — I had a fantastic lunch at their 30th street location — and when I read about Kobeyaki last year I was very intrigued by the burger and fries she liked so much. Luckily, Kobeyaki signage popped up on 40th street earlier this spring, and they opened just a few weeks ago. And there’s a menu item I somehow hadn’t noticed before — soft shell crab bun, I couldn’t wait to eat you!
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Kobeyaki is now open on 40th street, just west of Bryant Park. Sarah wrote up their Flatiron location last summer, highlighting the Kobe burger, veggie bowl and some great sweet potato fries. The Midtown menu is the same, which bodes well. Has anyone been yet to check it out? Let us know in the comments!

Kobeyaki, 110 W. 40th Street (btw. 6th & Broadway)

Kobeyaki, which Sarah was a big fan of in Flatiron a year ago, is coming to Midtown. Signs for the new Japanese storefront have popped up right by Crisp on 40th between 6th and 7th avenues. Personally, I’m looking forward to trying that Kobe-style burger Sarah liked so much, as well as some of the noodle options she didn’t get to. No word yet on the grand opening date yet, but hopefully it’ll be soon!