Midtown Lunch

Worst Idea Ever? Froyo Truck Hits the Streets: There's a new front runner for least researched business venture of all time. A new truck has hit Union Square serving... wait for it... frozen yogurt! Don't they realize that the (Pinkberry style) froyo fad has been in steady decline for over a year, and that selling ice cream from a truck not called Mr. Softee is incredibly dangerous? I'm guessing we won't see these guys in Midtown anytime soon.

Haagen Dazs Free Scoop Day: 8 Cent Cinnabon cupcakes isn't the only thing going on in Penn Station today. From 4pm to 8pm, you can get a free scoop of vanilla, chocolate, or coffee ice cream from Haagen Dazs (what, no Midnight Cookies n' Cream allowed?! Bullshit to that.) And obviously the only participating location will be the one in Penn Station. Freeloaders engage!

8 Cents Cinnabon Cupcake Alert: For those of you who love Cinnabon but refuse to support a company that makes food courts and airports smell so maddeningly delicious, tomorrow the first 888 customers to bring this texted coupon to the Penn Station Cinnabon will receive a Cinnabon Cupcake for 8 cents (yes, such a thing now exists.)

More on Pizza by Cer té: Curious to learn more about Pizza by Cer Te (on 56th btw. Lex+Park), the new "eco-friendly" "green" pizzeria? AM NY interviewed chef/owner (and Profiled Midtown Lunch'er) Edward Sylvia last week. What's Sylvia's must-try dish? The wild mushroom pie with mushroom béchamel sauce, mozzarella and thyme. Check out the full interview here.

Bon Voyage Le Gamin: Over on the Los Angeles section of Midtown Lunch, Zach reports that the Le Gamin Truck (which spent some time parked in Midtown before disappearing to lord knows where) is now in L.A. and will be setting up shop in Malibu in a few weeks.

Another Reason Not to Eat At Your Desk (And it Rhymes With House Coop): It probably doesn't need to be said, but we are firm believers in taking your one hour lunch break and going out.  It is not just a mental necessity, but according to this post on Gawker getting away from your desk for lunch is also physically necessary... unless you want to eat mouse poop. (Ironically enough this link was emailed to us by Lunch'er Jenn.)

More Deals: Those deal of the day sites are pouring it on thick today... in addition to the Cafe Metro deal we posted about this morning, you can also get 50% off a tasting menu at Arang in Koreatown from Dealist, and $35 for $15 at Shaburi Shabu Shabu (on 39th btw. Park+Lex) from Scoop St.

70% off Cafe Metro: You know how we feel about Cafe Metro... but you also know how we feel about great deals. Funny how 70% off makes a generic Midtown chain palatable! KGB Deals is offering a $10 gift certificate to Cafe Metro for just $3 on their site today. (For a good laugh, note the quotes from "notoriously finicky yelpers".)  [via 8coupons]

First Look at Bill’s: Curious to see what the inside of the new Bill's Bar & Burgers is going to look like when it opens in late summer in Rock Center?  Feast NY has a sketch of the downstairs bar!

Montreal Bagel and Figgy Sandwich Reminder: We told you about both of these lunches a while back, but just in case you had forgotten... you can get Montreal bagels at upscale Greek take out spot Marketa (on 56th btw. 6+7th) and Culture Espresso Bar (on 38th and 6th) makes a great fig, proscuitto, and goat cheese sandwich on Sullivan Street Bakery bread.