The Perfect Space For the Next Momofuku is in Midtown
So yesterday I was walking down 48th Street between 5th and 6th Avenue and had a flash of brilliance. I had just passed the original location of House of Pita, a little take out window that used to serve falafel sandwiches and bourekas to big crowds every day at lunch. Surprisingly it has been vacant since November of 2007, leaving a prime piece of Midtown Lunch’ing real estate completely unused. I’ve walked by the dark window many times and thought “isn’t there anybody who would want to use this space to serve hard working Midtown’ers something delicious for lunch?” Well, yesterday the perfect idea came to me:
Bring… back… the… Ssam! Notoriously, Momofuku Ssam Bar in the East Village (which recently was awarded 3 stars from the New York Times) actually started off as a fast food Korean burrito place (think Momofuku meets Chipotle), which sold take out burritos, and their now famous pork buns. I thought it was brilliant (and super delicious) but there wasn’t enough lunch business in the East Village to support the venture… so the current incarnation of Ssam Bar (which we now know and love) was born.
I think it’s time to bring the ssam back, but in a neighborhood that could totally support it! Here me out on this…




Name: Lou


