Archive for '*Lex btw. 40+41st'

Rolly Wraps Are An Amazing Advancement in Midtown Deli Technology

I hate generic Midtown delis. Anybody who reads this site with any regularity knows this. In fact, that stupid deli at the bottom of your building, with its make your own salad bar, prepackaged sushi, and terrible sandwich counter is the reason I started this blog in the first place. Those choices exist solely because your co-workers are lazy losers; unwilling to walk an extra block or two to eat a worthwhile lunch.

Of course every once in awhile a Midtown deli innovation occurs, pushing the boundaries of gastronomic advancement; begging to be noticed, unwilling to following the standard formula. By the lb. buffets were one of the early innovations. The good ones are tough to resist (despite being a curse to us fatties.) Korean deli owners selling Korean food is a more recent example. The stations set up at Cafe Duke and Ambrosia elevate those delis to worthwhile status. Now, we have reached a new plateau… brought to my attention in this email:

Anyone tipped you off to this yet at the Old Bridge Deli? For about $6.50, you can get a fresh baked (i.e. made, then baked on the spot while you wait)… what is essentially an elongated calzone with a thinner crust with custom ingredients of your choosing (they call it a rolly wrap).

The fresh baked part is killer. So is the fresh chopping the guy does if you order chicken, or any cheese other than mozz. I’m a sucker for a little fresh cutting and baking on my lunch order, especially when it’s a FULL lunch and costs $6-7. Just wait in line, pile on pretty much as many ingredients as you like, and wait while it bakes. He’ll even give you a sour cream or hot sauce on the side if you ask nicely.

I usually roll with a choice of cheddar and/or mozz (sometimes rotate in the jalapeno jack too) the breaded chicken (grilled if I’m going “healthy”), some pepperoni or bacon, rotate the vegetable (onion, mushroom, broccoli, red peppers), then top it off with salsa and either sour cream or guac. Delicious.

Fresh baked? As many ingredients as you like? In a generic Midtown deli? Wait- ignore that last part and this kind of sounds amazing…  Read more »

R.I.P. Old Bridge Deli

I’ve gotten it from numerous sources that the Old Bridge Deli on Lexington & 41st has been seized by the IRS for non-payment of taxes.  Mentioned by many of our Profiled Midtown Lunch’ers as their go-to lunch, the deli was loved by few, but used by many.  She will be missed…

(Anybody have a photo of the sadness?  Email it to me at or post it to the Midtown Lunch Flickr Photo Group)

Sophie’s Cuban (a full review… in pictures)

You might be surprised to realize that I have never actually given Sophie’s a proper +/- on MidtownLunch.  There was a mention of the Lexington location months and months ago, the reporting about the new 56th St. location, and then the live-blogging of the Grand Opening, but never a proper page that people could refer to for locations and a real +/-.  So… here it is-  in pictures (the best way to enjoy a place like Sophie’s).



An inside shot of the Lexington location. You have two dining options at Sophie’s.  You can sit at a table and order from a waitress (on the left), or get in the cafeteria style line and order directly from the steam tables.  If you get in the line, you have to take your food to go.  This is especially confusing at the 56th St. location, where the tables are in the very back of the restaurant.  If you want to sit and eat, you must bypass the crowds at the steamtable, and head directly to the back to order from the waitresses.  The menu and prices are the same when you sit and order (but you do have to tip, making it a little more expensive.)



The back of the 56th St. location.

Two plates of food fixing to go out, at the 56th St. location.

More food porn, after the jump… Read more »