First Look: Meze Grill Really is the Middle Eastern Chipotle
When yesterday’s post about the newly opened Meze Grill (on 8th btw. 55+56th) described it as a “Middle Eastern Chipotle” some commenters were quick to point that most authentic falafel and shawarma stands (here and abroad) operate in much the same way a Chipotle does. That is, “you pick Pita or Laffa, choose protein, and pick out of an array of salads and sauces. This is a formula that has existed since the days of wandering in the desert. If anything, Chipotle is a Mexican Meze Grill.”
Right. Except for one thing. Meze Grill goes a little beyond just the “pick your fillings” on a buffet line formula. The metaphor extends not just to the way the place operates, and looks… but also to its core essence. I checked Meze Grill out yesterday, and I think once you do too, you’ll come to the same conclusion: Meze Grill is the Middle Eastern Chipotle.
Posted by Zach Brooks at 11:45 am, August 19th, 2009 under *8th Ave. btw. 55+56th, Falafel, Mezze Grill, Middle Eastern.