Success! Dessert Truck’s Day 1 in Midtown Goes Off Without a Hitch
And for the first time in the history of Midtown street food, a cart/truck has found a spot on Day 1 without any trouble whatsoever. The Dessert Truck parked on Park Ave. btw. 51+52nd and sold delicious desserts for 4+ hours today without any hassles. No trouble from the cops. No trouble from other vendors (despite a Mister Softee Truck being parked two blocks away.) And no trouble finding customers. In fact, co-owner Chris told me that sales today rivaled their regular nighttime business. Who said Midtown Lunchers wouldn’t want to stuff their faces with chocolate bread pudding on a Monday?!?
So, if everything goes as smoothly as it went today, The Dessert Truck will be parked in that same spot Monday-Friday 11:30 am to 4pm forrrrreverrrrrrrrr! Keep your fingers crossed…
Posted by Zach Brooks at 4:21 pm, August 18th, 2008 under *Park btw. 51+52nd, Dessert Truck, Sweets.