Archive for 'Smashburger'

The Smashburger “Favorites” Menu is For Idiots

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The popular Colorado burger chain Smashburger has invaded Los Angeles, generating the requisite amount of excitement from this burger obsessed city.  And while there are some who may have enjoyed a BBQ, bacon and cheddar burger on a trip to Denver, the chain is mostly foreign to these parts.  So when a new location popped up in my home neighborhood of Culver City (on Venice and Overland) I entered with a completely open mind, and a hungry stomach.

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When your walk in, your eye is naturally drawn to the “Our Favorites” menu, which contains what one would assume are the most popular or recommended menu items.  But here’s the thing. The first two items on that menu (the “Classic Smashburger” and the “All American Bacon Cheeseburger”) are for total idiots. After two visits and some serious menu studying, I believe I have discovered some pretty large menu loopholes. Now, mind you, I’m not saying Smashburger is bad.  On the contrary, it’s actually pretty great. They get a great crust on the burgers by (you guessed it) smashing them on the griddle and their menu features the kind of toppings that have made Five Guys and Fatburger so popular.  But I’ve checked and double checked the numbers, run the stats through various ordering models and come to the conclusion that ordering one of those two burgers might be the dumbest move at Smashburger (despite being recommended as a “favorite” by the menu.)

Here’s why.

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