Midtown Lunch

It seems that these days more and more food trucks are getting into the brick and mortar business.  It might appear to be a prestige or legitimacy thing to some, and I’m sure there are food trucks chefs who always saw a restaurant as their end goal.  But at its core, having a storefront is one of the best financial moves a food truck owner can make.  For one thing it gives your fans a static location to enjoy your food (a necessity for running any kind of retail establishment), but more than that it gives you a home base for your operations that actually generates revenue. It doesn’t guarantee success, and I wouldn’t recommend opening a restaurant to anybody. But if your concept is good, having a brick and mortar business spreads the overhead of your truck out and gives you a better chance of being profitable over all.

What many people don’t realize is that food trucks don’t really operate rent free.  In addition to the cost of running the trucks themselves, they also have to pay rent at a commissary or commercial kitchen to do all the prep work (and in some cases, a lot of the cooking.)   Having a self sustaining brick and mortar restaurant to utilize for prep is a great way to place less of a profit burden on your truck, and it’s part of the reason that it is far more economical for a restaurant to launch a food truck spin off, then it is for a food truck to launch on its own.

And that’s the main reason why you’re seeing so many food trucks going brick and mortar these days. Flying Pig has plans to open 3 restaurants, Coolhaus is opening a shop in Culver City this summer, and Komodo recently opened a storefront on Pico and Robertson- which I went to check out the other day.

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Lord knows I am not about giving up any kind of food in the name of religion (after all I am jewish with a lower case “j”)  but I won’t hesitate to use a religious holiday as an excuse to stuff my fat face… especially when fried seafood is involved. So when my buddy Sam told me about Louisiana Pico Seafood, a take out dive on Pico just East of Crenshaw where you can score fried fish, shrimp, hush puppies, salad, fries and a soda all for $5.50,  it didn’t take a sign from Jeebus to get me in my car heading towards Mid City.

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I love me some dim sum, and had every intention of checking out  the newish Bao Dim Sum House on Beverly yesterday for lunch. But naturally I ended up being drawn to the dingy little Chinese take out spot next door.  China Catering is not unlike most of the typical cheap takeout Chinese food places in L.A.  $6 lunch specials, assorted meins (lo, chow, etc.), and deep fried meats covered in a sticky sweet sauce that is supposed to resemble any one of a number of different citrus fruits.  Standard in pretty much every way- until I saw these words under the chicken section:

General Tso Chicken (New York Style or Chinese Style)…………………… $7.50

“Chinese style” General Tso’s Chicken? Who knew such a thing even existed! Now you have to understand I have an unhealthy obsession with general tso’s chicken.  And I don’t mean unhealthy in that cutesy “I’m a fat food blogger, and I love to eat pork belly!” kind of way.  I mean, unhealthy- it sent me to the hospital back in college– unhealthy obsession.  So… clearly I needed to try both versions of China Catering’s general tso’s (you know, for science.)

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What is there to really say about Papa Cristo’s that hasn’t already been said?  Situated across from St. Sophia’s (home of the gigantic annual L.A. Greek Fest), it’s pretty much the consensus best Greek lunch in L.A. Squid Ink called it the best gyro in town,  Jonathan Gold (aka The Guru) has mentioned their roast chicken a number of times over the years, and Los Angeles Magazine called their lamb sandwich one of the best in the city.  Hell, even the Food Network’s Meat & Potatoes has been there!  (But mostly those other three things.)   With everything I had heard, expectations were pretty high, and yet none of that prepared me for the excitement I felt when I saw this…

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I had a “tell me what you eat and I’ll tell you who you are” moment the other day.  Fresh off my $5 pita sandwich at Shawarma Palace, I got another Pico lunch recommendation from Josh Lurie- the guy behind Food GPS.  I ran into him at my new office, and he handed me a menu for Pita Way and pointed out the half and half combo sandwich featuring shawarma and schnitzel.  Yup, you read that right.  That’s spit roast meats *and* deep fried chicken together at last- a sandwich that he said sounded right up my alley.  Translation: “I see you as a fat, disgusting pig.”  I would have been offended if I hadn’t been busy thinking “Holy shit, are you joking?  Shawarma and schnitzel on the same sandwich!?  For under $10?  That sounds like one the greatest things of all time.  I need to go eat one right now.”

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The opening of a new shawarma place in L.A. isn’t exactly huge news (there’s plenty to go around), but when Food GPS called relative newcomer Shawarma Palace (on Pico just west of Robertson) the best he’s had in all of Los Angeles I couldn’t help but rush over to check it out. If you couldn’t figure it out from the address, the place is Israeli (and Kosher) and according to the post on Food GPS it was started a few months ago by a guy who used to own a shawarma spot near Tel Aviv. Sounds like the real deal to me…

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There seems to be no shortage of newish, fancy pants, $10 sandwich shops in the Beverly Center/Melrose area of Mid City West, and all of them seem to have chosen a non-sandwich item to distinguish themselves from the fray.  Potato Chips is an ok option (although I wish they made their own potato chips), and I’ve always been intrigued by the steak bomb at Soda Pop’s.  But the latest entry into the “are these sandwiches really worth the money” sweepstakes has completely upped the ante.  In fact, they may have won the game by virtue of their name alone: Simplethings Sandwich and Pie Shop.  Because, quite frankly, how can soda or chips compete with pie.  Answer: they don’t.

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