If the excitement for food trucks is on the decline here in L.A. nobody has bothered to tell prospective food truck entrepreneurs. Every time I hit up my favorite food truck lot for lunch it seems another (usually ridiculous) idea has placed itself on four wheels- from nachos to peanut butter topped hamburgers. And while many early gourmet food truck fans have given up on finding anything of quality off of a truck that seems to have spent more time on their logo than researching their business plan, I still can’t help myself. Sure, the relatively low barrier to entry has created a parade of mediocre trucks run by wannabe cooks who are in over their head- both financially and culinar-ally (yes, I just made that word up.) But occasionally you stumble upon something so genius- I’m looking at you sushi burritos- or just plain tasty, that it restores your faith in the whole genre. And if you work in an office near Mid Wilshire, or 26th & Pennsylvania, or Olympic and Bundy, or Overland and Washington, or 7th & Fig, being a snob about food trucks doesn’t really seem like an option.
So when I read on Grub Street that a new Japanese curry truck was hitting the street, I got a little excited.