Midtown Lunch

Free Foods NYC, the brainchild of Chef Matt Kenney from Pure Food & Wine, is opening today on 45th btw. 5+6th.  They are putting the finishing touches on the place this morning, and plan on being open by Noon for lunch.  I caught a partial glimpse of the menu on the wall, and with Salads & Entrees all over $10, it looks like Midtown Lunch might be priced out of this one.  The sandwich menu was on the far wall, so I couldn’t see the prices… Either way, the place looks pretty nice and I’m sure will be a welcome addition to all the well paid Midtown’ers who are looking for a more upscale deli experience.

Any rich Midtown vegetarians or organic food enthusiasts want to be our guinea pigs?  Check it out and report back…

Vegan and raw food enthusiasts of Midtown, your prayers have been answered.  Chef Matthew Kenney, formerly of Pure Food & Wine, is about to open his organic fast food outlet “Free Foods NYC” on 45th btw. 5+6th.  Unfortunately, the “free” doesn’t refer to price (I’m guessing it’s actually going to be pretty expensive), but the fact that all the food is organic and sustainable, with raw, vegetarian and vegan options to boot.  Think gussed up Generic Midtown Deli.

Don’t worry meat lovers, there will be plenty of options for you.  According to the NY Sun the “specialty sandwiches, soups, and salads [will also feature] grass-fed organic beef, wild Alaskan fish, and organic free range chicken”. To get a general idea of what they may be serving, check out the Free Foods NYC catering site, which has been servicing offices and events since July from their headquarters on the Upper East Side. 

They are shooting for a September 10th opening date, but from the looks of the place this morning (photo above)- I’d be surprised if that happens.  I’ll keep you updated…