Yesterday I decided to bring my lunch to work. (Oh, the horror!) I know, I’m a traitor… but I’ve gotta do it. A few days a week, I attempt to eat healthier and save a little money by bringing food from home. Usually it’s a salami sandwich, or peanut butter and jelly (cute, right?)… yesterday, it was some leftover lamb stew that I had made for dinner on Tuesday night. But you can’t eat stew without bread, so before I nuked that sucker, I went across the street to the Hidden Cosi to get a piece of their delcious, freshly baked bread.
Figuring it would cost a buck, I was shocked when I went to pay, and I was charged $2 (plus tax!!!) For a piece of bread. I figured it would cost a buck. That makes sense, right? No meat. No cheese, or veggies. Just a plain piece of bread. The difference between $1 and $2 is not the end of the world- but I expected to pay a dollar.
Now, there are a lot of reasons I shouldn’t mind paying Cosi $2 for a piece of bread…
- Their bread is awesome
- It’s fresh out of the oven
- It’s New York City. Shit is expensive. Deal with it.
But I’ve got one reason Cosi shoudn’t charge me $2 whole bucks for a plain piece of bread:
That’s right. They give it away for free while you wait online!!! Granted it’s only a piece, but imagine how much bread they give away every minute they’re open. Everyone on line takes a piece (it’s part of the fun of eating at Cosi). Then of course there’s that lady who is real slow in line so she can finish the first piece she took quick enough to take a second piece before the bowl is behind her. And my favorite- the guy who takes a piece AFTER he’s already eaten his sandwich and is on the way out (classy!).
But my real point is this… don’t be greedy Cosi. You could afford to charge just $1 for a piece of bread… Why not let your customers feel like their getting a bargain.
And then I realized it… they don’t want you to buy a piece of bread. Not for a buck. Not for $2. If they could charge $5, they probably would. They want you to buy their $8 sandwiches. This is their worst nightmare:
Sell bread for a buck, and you’ll have guys like me- buying the bread and taking it back to their desk to enjoy with something they brought from home. The best part of Cosi, without having to pay $8 for a whole sandwich. Hell, I could even buy the bread, and build my own sandwich at my desk with turkey I bring from home. Now that’s a brilliant idea. I’m onto you Cosi… consider yourself warned (I don’t even know what that means.)
The best Midtown Soups, free food at work, the loss of two fancy Midtown spots & a preview of next week’s posts- after the jump… Read more »
Posted by Zach at 7:31 am, February 23rd, 2007 under Midtown Links.
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