Midtown Lunch

Is it possible to love something so much, you end up kind of hating it? That might be the way I feel about Cafe Zaiya. Yes, I’m talking about that Cafe Zaiya (on 41st. btw. Mad+5th), the Japanese fast food place that specializes in bento boxes and rice balls and amazing Japanese baked goods. The place that won best Japanese Fast Food in the Midtown Lunch Readers’ poll. That Cafe Zaiya. The simple fact is, I will step foot in that place and not be able to decide what to get. Everything just looks so damn good. In fact, there have been times where I have spent 15 minutes looking, browsing, picking something up, putting it down, picking another thing up, waiting in line for a baked good, get out of line, contemplate the sushi, put the thing I picked up down… and so forth… until I become so crazed, I just leave and eat somewhere else. I have no excuses. Love will sometimes do crazy things to a man.

What I’m saying is, I could never compile a post like this. It would require too many visits… choosing too many things… making too many decisions. I just don’t have that willpower. I would probably just end up buying one of those little fried chicken sandwiches and a rice ball every single time. Damn you Zaiya! Luckily, Kathy YL Chan, author of the blog A Passion for Food, and our resident Hawaiian food expert, doesn’t have my issues. And she was happy enough to put together this massive look at some of the best things Cafe Zaiya has to offer. Sure it’s nothing groundbreakingly new here on Midtown Lunch… but who would complain about looking at a ton of amazing food porn from one of the best lunch places in Midtown.

Of all the places to eat lunch in Midtown, Café Zaiya is my safe haven. Reliable, cheap, and most importantly, very tasty. Most days I veer straight towards the bakery counter and select two baked goods. That fills you up just about right for less than $5. You’d be hard pressed to find a better deal.

The café is divided into five major sections. The bakery area on the left side of the shop, bento and sandwiches in the middle, a hot food station in the back, a cold food area to the right (sushi, salads, and cold sandwiches) and Bead Papa’s upfront. I find the hot food at Zaiya to be simply passable and nothing more. Same goes for the sushi. Divert your attention to the bakery.

Here you’ll find wonders (most priced under $2) of the sweet and savory sort, either baked, steamed, or deep fried. Below are a few of my favorites.

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One of my favorite NYC blogs, Lunch w/ Front Studio, left their normal Soho beat for a meeting in Midtown earlier in the week.  They ended up picking up lunch from Pret on 42nd btw. 5+6th and called it a “rousing success”!  I don’t mind Pret, and the two sandwiches they bought sounded tasty enough, but ladies… next time you have a meeting near Bryant Park, can I recommend Cafe Zaiya (on 41st btw. 5+Mad) for your lunchtime needs? I know it was raining, and Zaiya is full block and half and avenue away from where you were- but it is well worth the extra walk… I’m just saying.

2008 was the year of the price hike, and if the state of the economy is an indicator, there is no reason to think 2009 will be any different.  And yet, Cafe Zaiya (on 41st btw. Mad+5th) starts off the new year with some great news, sending out an email to their customers last week announcing that they are going to decrease their prices now that food costs have gone down:

“First and foremost, we would like to thank each and everyone of you for another great year. The last sharp increase in prices of ingridients such as flour and butter caused by the commodity boom had severely affected our business and we unfortunately had to raise our prices. Most recently though, prices have dropped to a more sustainable level and ingredient pricing has been stable as well.”

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Cafe Zaiya (on 41st btw. Mad+5th), the winner of Best Japanese Take Out in last year’s Readers’ Poll, has severed ties with Cafe Zest, the slightly more upscale version of the grocery store they opened on 47th btw. Lex+3rd earlier in the year.  The people at Zaiya didn’t want to discuss the reasons for the break-up and admitted that the food will probably remain “similar” at Zest, but that it’s not “authentic [Zaiya] product.”  I stopped by Cafe Zest yesterday, and it doesn’t look like anything has changed, although they have added a line of serve yourself soups, and an Udon bar.

Zaiya on the other hand has added a brand new lunch special for the money conscious…

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As understandable as it is, it never gets any easier to take. Cafe Zaiya (on 41st btw. Madison+5th) is still one of my favorite Midtown Lunches. Price hike or no price hike.

Finally some big time, super duper exciting news for Midtown Lunch’ers on the East side (yes, I just typed the words super duper.)  Cafe Zaiya (41st btw. Mad+5th), winner of Best Japanese Take Out in the Midtown Lunch Readers Poll, has opened “Cafe Zest by Zaiya” in the space formerly occupied by the 47th St. Japanese Convenience Store (on 47th St. btw.  Lex+3rd.)  A slightly upscale version of Cafe Zaiya, Cafe Zest sports an almost identical line up of goods, with a nicer (albeit much smaller) dining area in the back.  Sandwiches, bento boxes, rice balls, and a full dessert bar towards the back- plus they’re selling pre-packaged goods from Nonoca, a new restaurant concept opening in August (but more on that in a bit.)

Since the convenience store closed in January, I’ve been closely monitoring the progress, wondering what would end up in the space (and worrying it would suck.)  Now that Cafe Zest has opened, I can pretty much say that we couldn’t have done any better than this.  And I have even told you the best news.  That, plus your first look inside the new Cafe Zest, after the jump…   Read more »

While I was away in Chile, I turned the site over to you for the first ever Midtown Lunch Readers’ Poll.  All of the nominees had to have lunch for under $10 (except the buffet category, where a $1 exception was made), and they all had to be within the Midtown boundaries (32nd St. to the South, Central Park to the North, 3rd Ave on the East, and 8th Ave. to the West).  Thanks to everyone who participated.  Thousands of votes were cast, and here are the results:

Best Fast Food Indian: Kati Roll

Despite changing locations this year (Kati Roll is now on 39th btw. 5+6th), Indian burritos just barely beat out old steam table standby (and former neighbor) Minar, on 46th btw. 6+7th.  35% to 32%  Editor’s Pick: Man do I miss being 2 blocks away from Kati Roll.  It’s the unanimous winner.

Best Cheap Chinese Food: Hing Won

“Cheap” is code for fast food, take out Chinese, and while Szechuan Gourmet (on 39th btw. 5+6th) may possibly be the best Chinese food in Midtown- Hing Won/Hop Won wins the battle of the steam tables, easily beating out the competition.  Editor’s Pick:  No secret here.  Hing Won was my first Midtown Lunch post, and still remains my favorite Chinese food take out in Midtown.

Best burger, best street carts and a best pizza shocker, after the jump… Read more »

Thanks to Feisty Foodie & Cheap Ass Food I was tipped off to this pretty cool thing happening at Cafe Zaiya (on 41st btw. Mad+5th). For the past week, they have replaced their Beard Papa station with the NYC debut of “New Matsue Kashi” a very beautiful (and delicious) form of Wagashi, Japanese sweets made from mochi, bean paste and fruit. And for those who like to limit their fat intake (present company excluded obviously), they don’t contain any animal fat, making them low in calories and cholesterol.

The wagashi range in price from $1.75 to $3.50 each, and come in different flavors and shapes (including pumpkin, blueberry, mango and chestnut). Similar sweets can be purchased at Minamoto Kitchoan (on 49th btw. 5+6th), but at Cafe Zaiya you can actually watch them being made (and I’m guessing they’re cheaper).

Tomorrow is the last day they will be available at Cafe Zaiya (and they close at 8pm). More photos, after the jump… Read more »

Work is tough.  Work is not fun.  And quite frankly, I don’t understand why more people don’t use their lunch break to relax- or even better, have some fun!  Of course most people’s idea of fun is probably different from my idea of fun.  My idea of fun, is lunch at Cafe Zaiya- the funnest restaurant in Midtown! (As declared by me of course… I’m clearly a very strange person.)

Cafe Zaiya is Japanese- but not in the way that probably first comes to mind.  They are not a Ramen place, and they don’t specialize in sushi (although they do have sushi as an option).  It’s more of a Japanese bakery, that also has a nice variety of bento boxes (or Japanese boxed lunches).  Clearly their specialty is baked goods.  They have Cream Puffs (or beard papas as they’re known by some) made fresh and filled right before your eyes.  They also have Mochi Donuts, Yakimochi, Mont Blanc’s and other delicious looking Japanese Pastries and cakes.

Now for many of you, I’m sure delicious pastries is all you have to hear to make this place worthwhile.  Lord knows I’m all for eating pastries as a substitute for real lunch.  As a matter of fact, my dream lunch would be a dozen Krispy Kreme glazed donuts if I thought I could do it without dying (either from stomach ache or sugar coma).  But in reality, pastries and donuts a lunch does not make (did that make sense?).

Lucky for us, they sell a ton of savory lunch choices as well… mostly in the form of pre-packaged bento boxes,  ready to be paid for, and eaten as soon as you walk in the door. 

For the rest of the fun, pictures and the +/- keep reading, after the jump… Read more »