Archive for June 2008

Pump Energy Food To Cut Wait Times at New Location: I have no need for places that promise "healthier food", but I'm sure Profiled: Midtown Luncher "Rachel" (and you other closet Pump fans) will be excited to hear this news...  a new Pump Energy Food has opened on 40th and Madison and is sporting a new look, new menu and a new kitchen system that will shrink the wait times from 20+ to 5 minutes.  Huzzah!

At Lunch Now: Margon is Closed for the Week

I think Margon (on 46th btw. 6+7th) does this every summer, but I’m not positive. Either way, if you’re in the mood for Cuban this week, you’ll have to make due with one of the other Latin places in Midtown.

Beacon’s Burger Bar Attempts to Gain Coveted Midtown Lunch Status

DSC08894By now, if you’re a regular reader of this site then you have pretty much figured out my rules for what qualifies as a true Midtown Lunch.  The most important rule is probably the one about the meal costing under $10, but I fully admit that sometimes this rule isn’t always clear.  Does that mean with tax it has to be under $10?  How about drinks?  Or chips? Or french fries?  What part of the meal must be $10?  For example alot of people will email me and suggest a sit down restaurant with an $8.95 or $9.95 lunch special.  Sure technically, that could be considered a Midtown Lunch- but I tend to shy away from those places, unless they are doing something that you can’t get anywhere else in Midtown.  After all, once you add tax and tip and everything- it ends up being over $10, and not necessarily a great value.

On the other hand, when the bar menu loophole was discovered at Del Frisco’s I immediately blogged about it.  $9.95 got you high quality steak tips and mashed potatoes at a sit down restaurant, where lunch normally costs $40.  If busting into a super fancy steakhouse, dressed like a schmuck, and eating the cheapest (but totally filling) thing on the menu isn’t the epitome of Midtown Lunch’ish behaviour, then I don’t know what is.  They raised the price two weeks later.  To some, it may still be worth it- but it’s no longer a Midtown Lunch.  In the end, sometimes the whole price thing just comes down to a gut feeling.

So a few weeks back, my gut and I headed over to Beacon, an upscale (read: expensive) American restaurant on 56th btw. 5+6th to check out their “Burger Bar”- which has an under $10 loophole of their own.   Read more »

7 Best Street Eats for Summer: The NYDN published the 7 best street eats in NYC in their summer guide yesterday, and 3 of the recommendations came from yours truly.  "Street Cart Expert" is a bit of a stretch, but I guess it sounds better than "fat guy who will eat anything."

Midtown Links (Spicy Pork Edition)

3 More McBurritos to Invade Midtown

You know what I say… the only good Chipotle is free Chipotle, and two more Chipotles opening soon in Midtown should mean two opportunities for free burritos.  The first one is on 45th Street btw. 5+6th and is tentatively scheduled to open on Monday July 14th.  Usually free burrito day is the day before the grand opening, but that would be a Sunday and very disappointing.  I’ll confirm as we get closer to the date… but let’s hope July 14th will bring gratis burritos.  Maybe that will make up for their grossly misleading calorie postings.  Signs for the second location have gone up on 50th and Park, but no date has been set for an opening.

In other chain burrito news, if you work on the west side and were jealous of the east side Qdoba alternative- the west side will soon be getting its very own Qdoba on 50th btw. 6+7th.  Huzzah! 

Have you seen a new place set to open up in Midtown?  Email the news, with or without a photo to

Goodburger Discontinues Breakfast; Egg Topped Burger Lovers Cry

Goodburger's Breakfast Sandwich
This amazingness is no more.

This is the part of my job I like the least… much like a cop telling a parent their kid is dead I have the unfortunate job of letting everyone know that Goodburger has discontinued selling breakfast.  This means no more breakfast burger over a bed of hash browns topped with an egg.  Goodburger now opens at 10am everyday, only serving their lunch menu.  I… promised… myself… I… wouldn’t… cry…

Goodburger… I begged you to have egg topped burgers added to your lunch menu, and this is how you respond?  Getting rid of them entirely?  It’s almost as much of a slap in the face as not being on your wall.  I resubmit my plea.  Please don’t let the egg topped burger go by the Midtown wayside.  It’s the only way you can distinguish yourself from the Five Guys/Burger Joint onslaught.  Pretty please with an egg on top?

Bryant Park Le Pain Quotidien Sandwich Size Puts ‘wichcraft to Shame

Le Pain Quotidien

Le Pain Quotidien, the bread/sandwich/salad/bakery chain from Brussels, quietly opened its second Midtown location back in October on 40th St. btw. 5+6th, across from Bryant Park.  It probably wasn’t all that quiet to LPQ fans in the area, but for this hater of expensive Midtown bread/sandwich/salad/bakery chains it went virtually unnoticed.  After Profiled Midtown Lunch’er Janine mentioned it last Tuesday, I thought maybe it was time to go check it out.  While I normally detest paying over $7 for a sandwich, if it’s done right- with really nice ingredients, I will occasionally splurge for something really good. ‘wichcraft  has managed to rope me in despite having tiny sandwiches.  LPQ will have to a little better to lure me away from my goto Bryant Park lunch.

Two sandwiches attempt to be worth $9, and the biggest cookie in Midtown- after the jump…  Read more »

Free Iced Coffee Alert: Au Bon Pain

This news came in yesterday courtesy of Blondie & Brownie. Au Bon Pain is giving away free medium ice coffees today (6/26) starting at 2pm. No purchase necessary. No coupon required. For a complete list of locations in New York City go to  Oh and you may be wondering why there is a photo of a cookie in this post?  It’s because Au Bon Pain happens to make an amazing cookie (I like the chocolate chip and the m&m versions), and if you’re going to be going there for a free coffee anyway- you may as well pick up a cookie.  (Trust me, they’re real good.)

BEST MIDTOWN ICE CREAM SANDWICH?: Serious Eats: New York posts a list of the ten best Ice Cream Sandwiches in the city and one of them is in Midtown.  Chocolate Ice cream on chocolate pound cake at the Signature Cafe inside the Lord and Taylor on 5th Ave. and 38th St.  At $6 it's better be as freakin' good as it looks.  [SE:NY]