Fukuburger’s Egg Burger is as Good as it Sounds
There is so much to hate about Fukuburger, the new “American hamburgers with a Japanese twist” joint that opened on Cahuenga in Hollywood last week. There’s the yelling when you walk in. The “hip” urban Asian (urbasian?) decor, which looks like a fancy design firm was told to Kogi-Truck-ify a bar for anime characters. Then there is the giant flat screen displaying real time tweets that mention @fukuburger, and the waitresses forcing you to come up with a nickname for your table- “no real names, please!” After a bit of prodding our waitress put as down as the Purple People Eater, a name she came up with for us based on my wife’s favorite color. Are we having fun yet!?
It all seems a bit too gimmicky, which shouldn’t be a complete shock considering that Fukuburger started off as a food truck in Vegas, and was brought to L.A. by the same people who own Pink Taco (the ultimate in trendy gimmicks, in a city full of gimmicks, by people who specialize in gimmicks.) So, it wasn’t entirely shocking when the whole staff broke out into a “When I say FUKU, you say BURGER” chant. Seriously… are we having fun yet or what?!
And yet, I’m willing to forgive a lot when we’re talking about a burger topped with egg, onion strings, and teriyaki sauce. Fukuburger me!
Posted at 11:50 am, November 3rd, 2011 under Burgers, Fukuburger, Hollywood.
