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Underlying both campaigns, are attempts to hone how effectively channels such as video work in harmony with ecommerce and social media instead of using them in isolation to muddle the brand experience.Magdalena Kondej, head of apparel and footwear at Euromonitor International, says the content drives from both companies will create further volume growth and also command a premium charge as consumers understand the price value relationship. The observation was reflected by billiga nike air max 95 dam chief executive Mark Parker in March, who said he had seen an increase in the move towards premium products over the last year and limited resistance towards charging higher prices.

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