Midtown Lunch

Man, the Street Sweets Truck just can’t catch a break.  They burst onto the scene back in June, and immediately became embroiled in a turf battle with two restaurants on 55th Street that ended with the fire department being called.  In their next spot, in front of MoMa, they were surrounded by angry hot dog carts.  They’ve finally settled into a solid spot on 50th btw. 6+7th and now they’re being forced to change their name!  They’re not saying exactly why they have to change their name, but i’m guessing it has something to do with this.

Anyway, the good news is they’re holding a naming contest for their fans- and the winner will get a $500 American Express Gift Card, and a $100 gift certificate to the truck. The email from Street Sweets, with all the details, is after the jump…

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If I see one more thing about turkey, or stuffing, or leftovers I’m going to barf… but there’s always room for pumpkin bread! VendrTV hit up the Street Sweets Truck last week for their Thanksgiving episode and sampled the macarella, the pumpkin whoopie pies, and a pumpkin loaf. I don’t know what I enjoyed more, seeing Samira rib host Dan Delaney while they made pumpkin bread or her husband Grant saying “Christian Louboutin” (?) with a straight face. (Smile Grant! I know you can do it…)

Check out the video after the jump…

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This Saturday morning, Good Morning America will announce results of their “Best Food Cart Challenge” and (*spoiler alert*) the Street Sweets Truck is one of the four nominees (and the only one from New York City.)  Lord knows how they picked the nominees, and it’s a waste of time to even debate whether or not this competition will really end up finding “The Best Food Cart in America”, but I think we can all agree that we want the home team to win right? (And who could be against the Street Sweets’ macarellas?)

So, if you’re in Midtown on Saturday morning (and lord knows I wouldn’t wish that on anybody), you can cheer on the truck in person at the GMA studios from 6:30am to 9am.  They’re going to have a whole outdoor set up with picnic tables and all four nominees on 44th Street and Broadway.  Want to support Street Sweets without having to be in Times Square on a Saturday morning?  You’ll be able to start voting online for your favorite cart as soon as the show is over, and the winner will get to come back on Sunday morning.  Good luck Street Sweets!

I’d like to pretend that I’ve mastered the art of taking advantage of free food deals.  You know… get in, grab free stuff, get out unscathed.  But sometimes they do work on me.  On Friday, I stopped by Kyotofu to grab their free bag of mini muffins, and ended up buying a pumpkin/chocolate soft serve.  And a week before that I stopped by the Street Sweets Truck for a free mini pumpkin whoopie pie, and ended up with a full sized pumpkin whoopie pie and their latest creation… the macarella.  What can I say, I couldn’t resist.

What the hell is a macarella?

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Just got some surprising news from the Street Sweets Truck, who seem to have been doing well at their spots on 50th and 6th, and in front of MoMa.  This morning they will be returning to their first Midtown spot on 55th Street btw. 5+6th Ave… the one they were kicked out of by Pret and Bistro Milano back in June (with a little help from the cops and fire dept.)  Their email didn’t really give an explanation as to why they think now is a good time to put themselves in harm way, but they seem pretty optimistic, even if it ends up just being for a “limited engagement.”  The truck plans on getting to the spot early this morning, but won’t open until 10:30am (so as not to step on the toes of the coffee vendor who parks on that same block.)  I guess we’ll see what happens…

A quick update from the owner>>

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A couple of exciting tidbits from the world of Midtown street vending this morning.  First up, I just got word that Kwik Meal’s Muhammed Rahman will open his new pasta cart today.  It will be parked next to the OG Kwik Meal cart on 45th and 6th and will have three options: Angel hair w/ chicken, shrimp, or vegetables in red sauce.  Can’t wait to hear from the early adopters about this one.  Feel free to send photos to zach@midtownlunch.com.  Also going down today… Schnitzel & Things and the Street Sweets truck are parking together today on 52nd btw. 6+7th. Schnitzel burger, followed by fresh oven baked chocolate chip cookies?  Sounds like a plan… (although, as always, you may want to check the ML Twitter Tracker for confirmation before heading out.)

Related:
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Schnitzel Burger is Everything That is Fun About Food
The Street Sweets Truck Top 5