Midtown Lunch

The Sweetery Truck (aka Street Sweets) is rolling out one of their “special” co-branded trucks today and tomorrow collecting money for Share Our Strength and giving out free cups of hot chocolate, 3 types of biscotti and candy canes with the Food Network.  They’ll be on 7th Ave. and 52nd from until 11am, 42nd btw. 2+3rd from Noon to 2pm, and on Broadway btw. 52+53rd from 3-5pm.  On Friday they’ll be in the Flatiron from 10am to 12pm (on 23rd btw. 5+6th), and near Herald Square from 1-3pm (on 33rd btw. 6+7th).  Of course you’ll want to check their Twitter or the ML Twitter Tracker before heading out.

Remember back in January when Street Sweets announced they’d be changing their name? Well, the day has finally arrived.  A winner has been chosen, and the Street Sweets Truck will officially be known known from this day forward as… (drumroll please)…  Sweetery NYC.  Despite being forced to change their name by a similarly named bakery, they assured us that there would be no change whatsoever to their business and they are committed to “more interesting corporate events and give aways, changing & expanding the offerings that appear [on] our menu, and ultimately expanding our business to include other outlets to distribute our products.”  Exciting!  They have also changed their Twitter account to @sweeterynyc (although if you were following @streetsweets you don’t have to do anything… you’re still following their account.)

Related:
Street Sweets Truck Forced to Change Name, Want You To Help (For a $500 Prize!)

Earlier this week we brought you the news that Street Sweets is partnering a number of businesses and bringing free treats to the streets on three different trucks. Yesterday I caught up with Truck #3 (aka the Scharffen Berger Chocolate Adventure wrapped truck) and I have to say, the free chocolate cupcake alone makes it worth checking out.

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Using food trucks as moving billboards is not our favorite thing in the world… unless there’s free food involved!  (What’s that about kicking a gift horse?)  Plus if a little corporate money is what it takes to keep our favorite food trucks in business, I suppose it’s a net positive.  This week Street Sweets is all over the place with 3 different trucks, giving away a ton of free stuff.  On Truck #1 (the original truck) they’ve teamed up with Capital One from October 19th through October 23rd to raise money for the NYC Food Bank.  Buy any item, get your choice of several of their signature sweets for free. Truck #2, a partnership with Seamless Web through Sunday October 24th, will be giving out fortune cookies that have a code in it that can win you great prizes like ipads and stuff. And finally on Wednesday and Thursday Truck #3, a partnership with Scharffen Berger & Food Network Magazine, will be giving away thousands of free cupcakes at locations all over Midtown.

Got all that? A schedule of Midtown locations for all the trucks, broken down by day, is after the jump.

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Street Sweets introduced their new expanded menu yesterday and added a bunch of items, like gelato sandwiches and lunchtime sandwiches. Since I’m an ice cream sandwich fiend, I decided to brave the rush hour crowd and ventured west from Midtown East after work to snag a gelato sandwich and to check out their new offerings.

Check them out after the jump…

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In celebration of Mothers Day this Sunday (you got your mom a present, right!) the Street Sweets Truck will be giving away 1,000 cupcakes on Friday specifically to Moms. After starting their day in Mommy-central Park Slope (7th and Carroll from 9-11am), they plan on hitting Midtown from Noon to 3pm, parking on 50th Street and 6th Avenue (before finishing up on 7th & B’way from 3:30 to 6:30pm.) No word on whether you actually need a child present in order to get your cupcake on- but we all know I will totally borrow a child for some free cupcakes. Freeloading moms engage!