Chipotle Forces Pure Thai Shophouse To Change Their Name
As soon as Chipotle announced that they would be launching a new Asian fast food concept known as Shophouse, we knew this had to be coming… ML favorite, Pure Thai Shophouse (on 9th btw. 51+52nd) is now calling themselves Pure Thai Cookhouse. A call to the restaurant confirms that Chipotle did indeed set their legal hounds on the Hell’s Kitchen Thai spot forcing them to drop the “Shophouse” moniker. Although it was a sucker punch for this tiny Thai eatery, everything else, including the menu and ownership, is still the same as before.
Posted by Chris H. at 2:30 pm, January 3rd, 2012 under Chipotle, News, Pure Thai Shophouse.
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I like to think that readers of this blog don’t frequent Chipotle, but if they do, this kind of behavior seems like a good reason you should stop eating there.