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Hollister Mens industry

Michael Jeffries is one of the most enigmatic leaders in the retailHollister Mens industry. Not much is known about the CEO of Abercrombie & Fitch, but his name is synonymous with the brand he has led for more than 20 years.
When Jeffries became CEO in 1992, Abercrombie & Fitch had 36 stores that generated approximately $50 million in annual sales.
The brand is now at a crossroads. Its heyday was during a resurgence in preppy fashion, and it's had a tough time figuring out how to embrace the new quirky, hipster style. Abercrombie has also struggled in Europe, where it was banking on major growth.Abercrombieand



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