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Fresh-N-Fast Burger?

Anyone ever hear of it? Sign is up across from my office on 23rd and park. Google search only pulls up this:

http://newyork.craigslist.org/mnh/fbh/1438981949.html

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78 Comments

  1. Bumped into the owners of this place last night as they admired thier new sign. They said it was opening next week. The menu is simple and is very reminiscent af In-N-Out Burger. Though when I asked about getting a burger Animal Style - they said they do not serve that. But they likely have something similar.

    Looks like these guys have taken any kind of trademark infringement of In-N-Out off the table by not using any of the In-N-Out verbage, but it feels like you may be able to get that same kind of customer experience.

  2. deanlo

    you smell that?

  3. smells like tasty

  4. pigiron

    Jeebus, how hard is it to shill without being so freaking obvious? My anus actually puckered when I read that load of crapola.

    Aslo, I think you are INCORRECT if you believe you're not going to be sued by In-N-Out. I saw your menu sign today on the way into my gym on 23rd and Park. It's a BLATANT ripoff.

  5. stevenp

    Hey, if it's halfway decent and as cheap as In-n-Out, then I'll try it. A double-double for under $4 would be OK. Then again, I doubt their prices will be anywhere close.

  6. When are they opening?

  7. stevenp

    Lawrence! Where you been??!?!?! When do we finish up the wingquest? Hope all is well--haven't seen an update to your site in months.

  8. i'm not a shill. just a burger lover. And while the similarities between Fresh-N-Fast and In-N-Out are pretty sigificant - they are on terra firma in terms of trademark safety. There were several In-N-Out clones in the midwest that were laid waste by the mothership, not becuase of stylistic similarities, but because they were stupid enough to actually call their products the same thing as In-N-Out (Double Double, animal style etc). You can't trademark cheap and fresh double cheeseburgers.

    I look forward to many fresh-n-fast double cheeseburgers to be stuffed into my mouth in the months to come.

  9. ESNY

    If you're not a shiller, then my name is Jerry Cougar Mellencamp.

  10. pigiron

    Oh, fer chrissakes, we're not idiots.

  11. To Pigiron and Mr. Mellencamp,

    Is it so incredible to believe that a simple burger fan might just be excited about being able to get something that approximates the west coast's best burger here in NYC?

    While in NYC, give me a Shake Shack anyday. Heck, starting in the spring you can get one in Miami as well. But all in all, I'm just happy to see a new entry into the scene.

    You are welcome to follow my twitter feed chrisdalynyc - where you will see long trails of posts about cheeseburgers in general, and in-n-out in particular. I'm just a hardcore cheese and beef fan. Speaking of In-N-Out, there is an intereting book about thier corporate culture and business practices... http://www.amazon.com/N-Out-Burger-Behind-Counter-Fast-Food/dp/0061346713

  12. pigiron

    I caught another glimpse of the Fresh-N-Fast menu. Wickedced is correct, it is not a duplicate of In-N-Out. There's a slight difference.

    A double-double at In-N-Out cost $2.75.

    A double cheeseburger at the 23rd street knockoff cost....wait for it...$7.29.

  13. tru 'nuf. The PRICE rivals Shake Shack. Jury is out on whether the quality will match. You've got to doubt it. The Double Shack is a thing to behold. I was originally told that they'd be opening this week. Please post a review if anyone gets to actually eat one.

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