I have to say I’m a little shocked by this one… walked by Zen Burger today (on Lexington btw. 45+46th) to discover that this past Friday was their last day open for business.  This one year old vegetarian fast food chain from the owners of Zen Palate (which has also been plagued by money issues over the years) was disliked by many meat lovers, but I was kind of into their whole premise: fast food that is almost identical to McDonald’s, but without using any meat. 

The letter blamed “extremely high rent” for the closing, and said to watch out for news about “future locations”.  No word on how this will effect their West Hollywood, CA location supposedly opening at the beginning of 2009.

The full letter is after the jump.

Fresh on the heels of the off-the-menu “Special Vegetarian” sandwich at Blimpie, comes word that Zen Burger (on Lex. btw. 45+46th) has been serving their own off-the-menu filet-o-fish sandwich.  When Zen Burger first launched at the beginning of the year, the only thing keeping it from being an exact replica of McDonald’s (in vegetarian form) was the lack of a filet-o-fish.  They had a “Zen Tuna” sandwich, but it wasn’t fried, and quite frankly, who wants fast food that isn’t fried.  Considering that most adult vegetarians probably refused, as kids, to eat anything *but* the filet-o-fish during family trips to McDonald’s, this addition to the Zen Burger menu should be pretty well received.

The fishless fish sandwich, and my anti-McDonald’s tirade, after the jump…

Despite hordes of complaints from a large percentage of Midtown Lunch commenters, I’m going to say it again:  I… Like… Zen Burger.  Sorry, I just think it’s a great concept-helped on in no small part by the fact that I *hate* McDonald’s.  As much as I love meat (pork especially) and could never understand why anybody would ever want to be a vegetarian, I still recognize that eating meat is bad for this planet, so if I’m going to eat meat I want it to count.  Good hamburgers, good roast pork, Chinese food (where they do such amazing things, with such terrible quality meat), and good roast pork (did I mention that one?)  When you consider how much “meat” a company like McDonald’s uses to make the garbage food they serve, it’s mind boggling.  If we are going to kill a cow, do we need to turn it into processed, tasteless patties, that need chemicals added to them to make what was once meat, taste like real meat again? 

Does it taste good going down?  Of course it does.  But it doesn’t feel good coming out 20 mins later (and I’m not talking about throwing up.)  And unless you’ve trained your body by eating McDonald’s multiple times a week, you know what happens for that occasionaly trip to the golden arches.  If Zen Burger can make a fairly decent, low priced replica of (oh so delicious tasting) McDonald’s food, without using any meat products, I say- that’s awesome!  It’s not for everyone, but if it makes a few less people eat at McDonald’s, than Zen Burger is alright in my book.

Sorry for the seriousness.  I’ll never let it happen again.  On to the fishless filet o’ fish:

It’s on the small side, but the crunch is good, and they attempted to make it mildly stringy (like fish) but it’s not really that much different than the fried chicken sandwich they serve.  It also has none of that “fish” flavor (normally indicating the fish is a little old, or cheap) that McDonald’s probably has to chemically create so that you feel like you’re eating real fish.  Anyway, it was fried- and with enough of the Zen Tartar sauce, it was tasty enough.  A combo with fries and a soda will run you somewhere around $8 (the fish sandwich isn’t on the menu above the registers- so you don’t know how much it is.  It is however on the computer screen, listed at $4.99 for just the sandwich, although I was charged $4.25.  No complaining here.)

I know Zen Burger isn’t for everyone, and this thing is certainly not going to replace the real fish sandwich I love from Kim’s Aunt Kitchen cart, but I’m sure there are a lot of vegetarians who will pretty psyched for this one…

Zen Burger,  465 Lexington Ave. (btw. 45+46th), 212-661-6080

Related: A Literal Dissection of the New Zen Burger

A few weeks ago Serious Eats couldn’t help but post a clip from an episode of Law & Order: SVU where Robin Williams plays a deranged “locavore” (seriously) who used his “condition” as an alibi for why he couldn’t have committed a crime inside a fast food restaurant.  Even funnier was the fact that Zen Burger (on Lex btw. 45+46th) makes an appearance as “Happy Burger”, the generic fast food restaurant where the crime was committed.  Playing a crappy “ecoli” and “salmonella” filled fast food chain was quite the stretch for the all vegetarian Zen Burger, but the giveaway is the the orange and green stripes that line the walls.

Check out Zen Burger in its acting debut, after the jump…

Thanks to Blondie & Brownie for letting me know about the episode…

Now, when I say Zen Burger is a vegetarian McDonald’s, I really mean vegetarian McDonald’s.  From the backlit menus behind the counter, to the numbered list of combo meals, this is a fast food joint through and through.  They even have the option to super size.  Those expecting some sort of crunchy, granola bar eating, meat hating, haute cuisine vegetarian concept are going to be sorely disappointed.  Zen Burger is cheap fast food-  and this might surprise you (considering there is no pork anywhere on the menu), but I actually really like it.

Curious what this Zen Burger food looks like?  I do something you never want to do at McDonald’s (take a bite and look inside), after the jump…

I actually don’t mind vegetarian food.  “Don’t mind” might even be an understatement.  Sometimes, I downright *like* vegetarian restaurants.   While I love meat, and can’t understand how anybody can discriminate against any kind of food, in a lot of cases, I find that good vegetarian restaurants go out of their way to make things taste good.  A veggie burger may not be a replacement for the Burger Joint, but it still can be a damn good sandwich.

Contrary to what you might have assumed, Zen Burger is not that kind of place.  While they clearly were concerned about things tasting good, their larger concern was making things taste like fast food- without the meat.  Everything on the menu is called what it is supposed to emulate, meat words and all- a fact that might alienate some vegetarians, who don’t even like meatless food that is meant to taste like it comes from an animal.

Zen Beef Burger, ZenChicken Sandwich, Zen Chicken Tenders & ZenShrimp don’t have any meat in them, but they are without a doubt meant to taste like they do.  And what would a fast food joint be without some sort of crazy sandwich (Bullseye BBQ Burger anybody?).  Enter Combo #2.  The Southwestern ZenBeef Burger.  The signature Zen Burger (which is slightly bigger than a regular McDonald’s hamburger), toped with a chiptole sauce, tomato, lettuce, and onion rings.  Onion rings???  This is my kind of health food!  How could I not…

The last thing you want to do when you’re eating McDonalds is to take a bite, and look inside at what you’re eating… but with Zen Burger my curiosity was too much.

The onion rings could have been a little crispier, but the taste was good.  The fries were like fast food McDonalds fries-  frozen shoestrings, dropped into hot oil.  The whole thing isn’t good in the way that a good Midtown hamburger with fresh cut fries is good.  But it’s good, like fast food good.  And that’s the way all the food on the menu is. 

Crispy Zen Chicken Sandwich:

And the innards…

This one could have been a little bigger, but the taste was still good.  And it looks like chicken!  I heard the ZenChicken tenders are outstanding (and come with your choice of three dippping sauces), but I figured they taste similar to the chicken sandwich- so I went with the Zen Shrimp instead.

And what do fake fried shrimp look like on the inside?

These were really good (how could they not be, they’re fried!), and seemed to be made from the same rice cake stuff that the fake shrimp on the by the pound buffets are made from.

By now, you may be thinking, “This stuff can’t be healthy, it’s all fried.”  And you’re right.  That’s what makes Zen Burger the perfect foil (and why I love it so much).  It’s not necessarily healthy.  Sure, the ZenBurger is much healthier then a McDonalds hamburger (no meat means close to zero cholesterol and saturated fat) but the fried things are still fried.  And the fries are still fries (despite being “low starch”).  Not healthy, just healthier.

One of the best parts of the concept, and why I think it will ultimately be successful is the price.  The combo meals with tax and come out to around $7.  That’s a sandwich, WITH fries AND a drink, for $7.  In Midtown, that is almost like free.  You might think the food tastes too much like meat, or not enough like meat, or the portions are not big enough, or maybe you just don’t like the taste.  But nobody could leave this place saying it’s too expensive.  And if you don’t want fountain soda, you can have one of their three lightly sweetened, all natural ice teas (Peach, Hawaiian and Green) instead.  Delicious, and included in that $7 combo. 

It’s almost a perfect replica of the fast food experience with only two things missing.  First is the filet of fish, which they plan to offer sometime in the next month as a limited edition item.  The other is the double burger.  If they truly want this place to be enjoyed by fat people, and vegetarians alike, you’ve gotta offer a double Zen Burger.  Who could argue with that?

According to the owner James Tu, they are hoping to roll the concept out as a nationwide chain (as the focus moves entirely away from the Zen Palate restaurants).  The next Zen Burger is already slated to open in Hollywood in the middle of the year (on Sunset Blvd. next to the Director’s Guild of American Building).  With dreams of large scale expansion, Tu is clearly hoping to drastically change the face of fast food in American.  According to him “If you eat McDonalds, and then eat at Zen Burger once, and then go back to McDonalds-  there is a problem with your brain.”

I don’t know if McDonald’s should be quaking in their boots just yet, and most fast food lovers are not going to give up their quarter pounder with cheese, but if you’re interested in something that tastes like fast food, but is 30% more healthy- Zen Burger might be your new favorite place.

THE +

• The perfect place for the Vegetarian with McDonald’s envy
• The perfect place for the fast food lover, who would like to pretend they’re being healthier
• It tastes like McDonald’s, without the disgusting feeling you get afterwards.
• The price is amazingly cheap, considering that it comes with french fries and a soda
• The Iced Teas.  It could my favorite part of the whole place
• They seemed to have worked out the kinks of the opening few days, and food is coming out pretty fast now.
• The fries are pretty damn close to tasting like fast food french fries (except without the salt).

THE -

• The food is not healthy, just healthier.  30% less calories then McDonald’s is still pretty fattening.
• The food is not gourmet, made to order, vegetarian food.  It’s all frozen, pre-processed stuff (just like fast food), that is not made from any meat.  And in the end, it still tastes like fast food (which to some may not be a negative!)
• For those who think vegetarian automatically means organic… it’s not organic.
• The portions are not huge like fast food.  The chicken sandwich is pretty small, and the ZenBurger is only slightly bigger than a McDonalds hamburger.  If you are a hefty eater, you may be left hugry- or spending more than $10
• No Yam Fries!  If you are a fan of Zen Palate, and were hoping for yam fries, they are conspicuously absent.  I don’t think they fit into the low price, fast food model…
• Where’s the Double Zen Burger???
• They don’t add salt to the fries, and they taste like frozen french fries.  If i’m going to eat fried slices of potato, I want them to be the best. 

Zen Burger, 465 Lexington Ave. (btw. 45+46th), New York, NY, 212-661-6080

• I can’t believe I missed the Grand Opening of Zen Burger… [Eater]
• … but the faithful Midtown Lunch commenters provided valuable updates [Midtown Lunch]
• Naniwa on 46th btw. Madison & 5th was shuttered by the DOH [Eater]
• Kathy eats her way through Cafe Zaiya [A Passion for Food]
• Food in Mouth hits up the new “Ying Du” (aka 38th St. Bakery & Restaurant) [Food in Mouth]
• Go Go Curry is expanding out of Midtown, and into the East Village [Gothamist]
• Midtown Lunch’er Lawrence (aka Superman) delves into the Chicken Parm and more at Tuscany Catering [NYC Food Guy]

• Piece of Chicken on 45th btw. 8+9th, is back open after closing for a week to build a permanent wall between them and what used to be Jezebel.  They also have added Fried Chicken & Waffles ($2) to their menu (replacing the void left by the long closed Ressie May’s)
• The ‘wichcraft in Rockefeller Center opened this weekend…
• … but the Zen Burger on Lex. btw. 44+45th did not.
• And it looks like the Midtown Pop Burger is going to be delayed one more week as well.   
• Yum Thai on 44th btw. 6+7th is still closed, they have construction permits littering the window, and their phone number is out of service.  It’s not looking good.
• The Jamaican Dutchy cart on 51st & 7th is having trouble renewing their permit, which expired at the end of the last month.  They are hoping to get it on Thursday, and be back up and running on Friday.

_{Courtesy of The Angel Group for Branding & Design}

It’s a lot more McDonalds’ish than I expected (down to the photos on the overhead menu, which don’t look like veggie burgers to me).

From the looks of a photo of the entire interior, leaving Zen Burger may require some sort of teleportation (achieving Nirvana perhaps?).  That photo, after the jump…

_{Courtesy of The Angel Group for Branding & Design}

Related Post: Zen Burger Takes the Madness to a Whole New Level