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	<title>Midtown Lunch &#187; 58th btw. 5+6th</title>
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	<description>Food Adventures for Your Urban Lunch Hour</description>
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		<title>First Look at Grub St&#8217;s First Look at Pop Burger!</title>
		<link>http://midtownlunch.com/2007/11/12/first-look-at-grub-sts-first-look-at-pop-burger/</link>
		<comments>http://midtownlunch.com/2007/11/12/first-look-at-grub-sts-first-look-at-pop-burger/#comments</comments>
		<pubDate>Mon, 12 Nov 2007 13:55:46 +0000</pubDate>
		<dc:creator>Zach Brooks</dc:creator>
				<category><![CDATA[58th btw. 5+6th]]></category>
		<category><![CDATA[Burger]]></category>

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		<description><![CDATA[The Midtown burger hits just keep on coming.  Friday morning you got your first look at the inside of Zen Burger.  Now, Grub St. has the first look at the three level Pop Burger opening at the end of the month on 58th btw. 5th+Madison.  Our only hope for a true &#8220;Midtown Lunch&#8221; will be the &#8220;first [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://nymag.com/daily/food/2007/11/midtowns_mega_pop_burger_readi_1.html"><img align="left" width="200" src="http://nymag.com/images/2/daily/food/07/11/09_popburger1_lg.jpg" height="134" /></a>The Midtown burger hits just keep on coming.  Friday morning you got your <a href="http://midtownlunch.com/blog/2007/11/09/first-look-zen-burger/">first look at the inside of Zen Burger</a>.  Now, Grub St. has the <a href="http://nymag.com/daily/food/2007/11/midtowns_mega_pop_burger_readi_1.html">first look at the three level Pop Burger</a> opening at the end of the month on 58th btw. 5th+Madison.  Our only hope for a true &#8220;Midtown Lunch&#8221; will be the &#8220;first floor, open from 11 a.m. till 4 a.m. for takeout and dining&#8221; and &#8221;there will be delivery&#8221;. </p>
<p>Reviews of the downtown Pop Burger are mixed.  According to Grub St., we&#8217;ll get our chance to weigh in the week of November 26th, but I can&#8217;t imagine it unseating <a href="http://midtownlunch.com/blog/2007/11/05/five-guys-is-closest-thing-to-in-n-out-burger-manager-responds-to-fridays-complaints/">Five Guys </a>and <a href="http://midtownlunch.com/blog/2006/08/21/the-burger-joint-le-parker-meridien-2/">Burger Joint</a>, for lunchtime purposes anyway (both just a few blocks away).  However, it shoudn&#8217;t face any competition for the &#8221;I&#8217;m a typical Midtwon douchebag banker looking for a place to drink and eat burgers after work&#8221; crowd&#8230; (unless you count Hawaiian Tropic Zone).  I kid Pop Burger, I kid!</p>
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		<title>FIKA Swedish Espresso Bar</title>
		<link>http://midtownlunch.com/2006/09/18/fika-swedish-espresso-bar-2/</link>
		<comments>http://midtownlunch.com/2006/09/18/fika-swedish-espresso-bar-2/#comments</comments>
		<pubDate>Mon, 18 Sep 2006 10:00:52 +0000</pubDate>
		<dc:creator>Zach</dc:creator>
				<category><![CDATA[58th btw. 5+6th]]></category>
		<category><![CDATA[Salads]]></category>
		<category><![CDATA[Sandwiches]]></category>
		<category><![CDATA[Swedish]]></category>

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		<description><![CDATA[How great is IKEA?  Greatest place ever, right?  Well, I love IKEA too- but not for the reason most people love it.  Sure, the cheap furniture is nice, and building our IKEA entertainment center was probably the greatest &#8220;building&#8221; accomplishment of my life- but the real reason I love it is for the food.  Seriously&#8230; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/eggrollboy/"><img vspace="3" align="left" width="240" src="http://static.flickr.com/55/151653074_ce3c8ae938_m.jpg" hspace="3" height="180" /></a>How great is IKEA?  Greatest place ever, right?  Well, I love IKEA too- but not for the reason most people love it.  Sure, the cheap furniture is nice, and building our IKEA entertainment center was probably the greatest &#8220;building&#8221; accomplishment of my life- but the real reason I love it is for the food.  Seriously&#8230; the food at IKEA is awesome- and dirt cheap.  (Picture of IKEA meatballs to the left is courtesy of <a href="http://www.flickr.com/photos/eggrollboy/">eggrollboy on flickr </a>)</p>
<p>Of course I was skeptical at first.  Those signs as you walk in, encouraging you to eat Swedish meatballs in the IKEA cafe&#8230;  for $3.99?  I&#8217;m not eating that crap.  Who eats at IKEA?  Well, I will tell you who&#8230; people who spend the entire morning moving into their new apartment- but still want to take advantage of the van that is due back at U-Haul that night.   So you drive out to Elizabeth NJ, and are so hungry that the IKEA Restaurant is your only option.  That was the first time I ate at IKEA.  The next time- our &#8220;shopping&#8221; excursion to IKEA, was just an excuse for lunch.  If you&#8217;ve never tried the Swedish meatballs with gravy and lingonberries- you don&#8217;t know what your missing.  And if you don&#8217;t like it- you&#8217;ve wasted $4.  Not that big a gamble&#8230;</p>
<p><img vspace="3" align="right" width="240" src="http://static.flickr.com/93/246140192_f21d661255_m.jpg" hspace="3" height="180" />With that in mind, you can imagine my excitement when I read about the new FIKA Swedish Espresso Bar on <a href="http://www.restaurantgirl.com/">RestaurantGirl.com</a>&#8230; Even though they are called an espresso bar- they also have sandwiches, salads, and Swedish meatballs.  How can you go wrong???  More pictures, and the +/- after the jump&#8230;</p>
<p><span id="more-255"></span></p>
<p><img vspace="3" align="left" width="240" src="http://static.flickr.com/96/246140132_638215ac11_m.jpg" hspace="3" height="180" />FIKA&rsquo;s menu has 5 sandwiches, 3 salads, and 3 &ldquo;lunches&rdquo;.  The Swedish meatballs with lingonberries ($11) are served pre-packaged and cold with a creamy potato salad- so I opted for the Swedish Meatball sandwich.  At $9 it is more then twice the price of lunch at IKEA, but it was a pretty tasty sandwich.  The meatballs (also cold) came on a crusty french bread type of roll, and were covered in a fresh beet salad and fresh greens.  I don&rsquo;t normally like beets- but this creamy beet salad was pretty tasty.  The menu says it is flavored with &ldquo;horseradish&rdquo; but there was no real kick to the mayo-like horseradish that is mixed with the beets. </p>
<p><img vspace="3" align="right" width="240" src="http://static.flickr.com/93/246140268_a36ff8e762_m.jpg" hspace="3" height="180" />My wife ordered the chicken &amp; capers salad.  All the ingredients (and the dressing) were fresh and delicious- but at $12 it also seemed a little bit expensive for a take-out lunch.  There are about 8 stools, spread between two counters&hellip; but as the place gets more popular I&rsquo;m sure these will fill up quickly.  The menu said there was supposed to be potatoes in the salad, but we didn&rsquo;t find any.  All in all it was a delicious lunch, but a little on the pricey side.  Despite the price, I will go back to try some of the other dishes&hellip; including a smoked salmon roll-up kind of thing that looked delicious. </p>
<p><img vspace="3" align="left" width="240" src="http://static.flickr.com/90/246140243_36b311404d_m.jpg" hspace="3" height="180" />There is no question that there are cheaper sandwiches and salads to be had in Midtown for lunch, but if you are looking for something totally new and different, and don&rsquo;t mind spending the money- the food at FIKA is really fresh, interesting and delicious.  They also told me they are planning on adding a few hot dishes, and soups in the next few weeks&hellip; I am excited to see what they add- but not as excited as I would be for a Manhattan IKEA!</p>
</p>
<blockquote>
<p>THE +</p>
<ul>
<li>
<p>Fresh, delicious ingredients. (You can taste the real honey in the honey mustard dressing) </p>
</li>
<li>
<p>If you are sick of the same Salads and Sandwiches, this is something totally new&#8230; I&#8217;m pretty sure there is nowhere else in Midtown to get fast Swedish food to go. </p>
</li>
<li>
<p>Um&#8230; Swedish meatballs!  Hello!</p>
</li>
</ul>
<p>THE -</p>
<ul>
<li>The price.  It is a little pricey for a take-out type of lunch&#8230;</li>
<li>Not a lot of seating.  There&#8217;s only two counters with about 8 chairs&#8230; so I would recommend going alone (or with one other person) or you can just take your food to go</li>
<li>Bouchon Bakery in the Time Warner Center is right around the corner- and has a larger selection at their take-out counter.  I could see how most people would prefer that for their expensive sandwich, salad or soup fix&#8230;</li>
<li>It&#8217;s no IKEA.  :-)</li>
</ul>
</blockquote>
<p>FIKA Swedish Espresso Bar, 41 W. 58th St. (btw. 5th+6th), 212-832-0022</p>
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