Midtown Lunch

There have been some conflicting reports in the comments about Nanoosh’s free lunch giveaway today. Some have said that they were told the event is invite-only. I walked by to check it out and was flagged over by a guy working the door. As far as I saw, he was inviting anyone walking by to come in and try some out. When I left, the guy at the door said they’d be serving until 3pm.

The line was long, but went by fairly quickly, considering. Check out some scenery and food shots after the jump.

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Word is that yesterday afternoon, Nanoosh- the new Mediterranean counter on Madison btw 33+34th- was giving away free lunches to hype up its big opening day tomorrow (Weds).  We’re hearing word from a fairly reputable source that they’ll be back at it this afternoon from noon to 3pm. Not sure exactly what they’re giving away (samples?  complete lunch?) but I got there around 2:30pm yesterday and it was all over, so for hardcore freeloaders we suggest going early.

Not interested in waiting on line for the possibility of free food? If you don’t mind spending a couple bucks, so long as it goes to a good cause, Nanoosh will also be open from 5:30 to 8:30pm tonight serving a main, a side and a (non-alcoholic) drink for $10 to benefit The Leukemia and Lymphoma Society.

Related:
Nanoosh Hummus Bar Expanding South

With the opening of Pizza By Cer Te and news about Hello Pasta, the area by E 55th seems to be getting a whole lotta food action lately! Thanks to Lunch’er Apikoros18 for pointing out the kosher place Yummy Yummy (on Lex btw. 55+56th) that’ll soon arrive too! Looks pretty mysterious so far – just a storefront plastered with “Falafal bar, free salad bar, coffee bar, hummus, bourekas, soups”. No indication about how soon it’ll open, but as soon as we know- you’ll know.

After a giving up fried foods for Lent, I had a post-Easter hankering for falafel, so I headed over to 46th street to hit up Moshe’s Falafel just back from their Passover hiatus. While waiting to place my order discovered that they’ve raised their prices across the board.
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Have you ever been kind of jealous of the winners of Zach’s various cart tours?  Even though I work in midtown and can hit the great midtown carts anytime I want, there’s something to be said about the fun of taking on a bunch of them at once.  To really do it right you need strength in numbers, so when I learned that a couple of my friends from Seattle, would be in town and free for lunch during the week, I started plotting potential food adventures.  Both of them regularly read Blondie & Brownie and they were jealous of the midtown cart/food truck scene.  The more I thought about it, the more convinced I became that we should try to hit as many carts for as many different types of foods as possible and with that in mind, may a present Brownie’s Cart Canyon Tour: 10 carts/10 cuisines/$10 a person…

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As much I hate Chipotle, there is no denying that their model has proven to be incredibly successful. The chose your protein, carrying method, and toppings, assembly line structure allows for the high volume, quick service that a popular lunch destination in Midtown needs to be profitable. Meze Grill (on 8th Ave. btw. 55th+56th) opened their “Middle Eastern Chipotle” back in August, and it looks like Pump Energy Food is moving in that direction as well. But my favorite new ode to Chipotle has got to be Naya Express- the new quick service Lebanese spot on 3rd Ave. btw. 43+44th. It’s got the same assembly set up, and customizable menu… but with one noticeable difference. The food is really tasty.

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Maoz Vegetarian, the European build your own falafel chain with branches in Union Square, NYU, and the UWS, opened their very first Midtown location a few weeks ago (on 7th Ave. and 40th Street). There is no shortage of falafel options in Midtown, but I have always been intrigued by Maoz- especially since Serious Eats: New York named it the best falafel in Union Square. So last week I headed over to give this new addition to the Midtown Lunch scene a try.

If you’ve already been to Maoz, I’m guessing this is no different than any of the other locations. Like any chain, the operation seems pretty streamlined and I’m guessing it’s the same from place to place. I had no basis for comparison, so on this visit was just a fat guy wondering if this was going to replace any of my other go to falafel places in Midtown. I like the idea of building my own sandwich, because layering is incredibly important to me- and so many places just don’t do it right. I was kind of excited to get to give the sandwich building a go.

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The new Kosher Oasis Cart has had an interesting first couple of months. It first appeared on 44th street (btw. 6+7th) at the end of last year, but then like a mirage (or oasis?) it reappeared on 47th, only to disappear and reappear again a few times throughout August. It seems to have settled in over on 47th Street (btw. 6+7th), but it was forced to move somewhere else on Wednesdays (possibly related to the intimidation reported by the local news?)

But what about the food?  I headed over recently to sample a few of their menu items. (And by “sample” I mean stuff my fat face with pretty much everything they make.)

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When yesterday’s post about the newly opened Meze Grill (on 8th btw. 55+56th) described it as a “Middle Eastern Chipotle” some commenters were quick to point that most authentic falafel and shawarma stands (here and abroad) operate in much the same way a Chipotle does.  That is, “you pick Pita or Laffa, choose protein, and pick out of an array of salads and sauces. This is a formula that has existed since the days of wandering in the desert. If anything, Chipotle is a Mexican Meze Grill.”

Right.  Except for one thing.  Meze Grill goes a little beyond just the “pick your fillings” on a buffet line formula.  The metaphor extends not just to the way the place operates, and looks… but also to its core essence.  I checked Meze Grill out yesterday, and I think once you do too, you’ll come to the same conclusion:  Meze Grill is the Middle Eastern Chipotle.

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It’s never a shock when a bad restaurant resorts to something crazy to help boost business.  You’ll see name changes, expensive redecorating, crazy specials, and yes, even sushi being added to a Kosher falafel and kebab place.  But Olympic Pita (on 38th btw. 5+6th) was not a bad restaurant!  Home to my favorite falafel in Midtown (you may say the secret ingredient is their fresh baked laffa bread) Olympic Pita shouldn’t have to resort to this nonsense.  And yet there it was, last week their new sign, with their new name (Baraca), promoting their new menu item (sushi?!?)  Oh, and of course there was the gussied up interior.  Why Olympic Pita?  Why?

The name change is not just for show, according to an employee Baraca is no longer owned by the same people who own the original Olympic Pita in Brooklyn (not good.)  Thankfully, the take out area in the front looked like it hadn’t changed- so yesterday I stopped by to survey the situation.

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