Midtown Lunch

Well, it looks like the Chicken House’s title as “only Vietnamese food in Midtown West” is going to be short lived. Boi, the upscale Vietnamese restaurant on 44th St. btw. 1+2nd that owns Boi to Go and Boi Sandwich, has plans to expand to the west side for the first time- opening Boi Noodles on 40th St. btw. 7+8th in the old Sophie’s Cuban space across from the New York Times Building. Presumably the place will focus on pho and bun, but there’s no official word yet except for this notice on their website. If they end up serving banh mi as well, I’ll stick with the Chicken House version, which is better than Boi Sandwich (the secret ingredient is the bread!) As for the pho, it should be fairly simple for Boi to win that battle. No word on when the place will open up, but the scaffolding on that street is gone so maybe they’ll have an easier time. Thanks to Lunch’er Kim for the tip.

Related:
Chicken House’s Vietnamese Food is Just Ok… But At Least Their Bread is From Paris Bakery!
Scaffolding & NYT to Blame For Sophie’s Closing