And I get your point of view but it’s not exactly addressing what I was talking about. Yes, the Thai restaurants are in direct competition. if you’re in the mood for thai, you’re going to have to choose one of those blocks to eat at based on your constraints (price, distance, service, time). This is only possible because you have all of those choices. If there were only one Thai restaurant and you were bent on having Thai (regardless of price, distance, service, time), then that would most likely be your go-to for Thai.

Now, let’s not consider just thai restaurants but all food establishments. If you’re hungry, did not pack lunch, did not want delivery, had a strict 1 hour break, and there were only one food cart within miles of where you work, would you not default to that cart? In this case, it wouldn’t matter what you were craving because at the most basic level, you’re just hungry

although she wasn’t completely levelheaded, she was right to be upset because they DO pose as a threat.

instead of seeing this as mexican vs hot dog, think of this as food vs food or Lunch Option A vs Lunch Option B. the more choices a consumer has, the less likely they’ll default to her cart.

every customer lost is a %age loss in her revenue. carts are scraping by and can’t spare any change to upgrade or allow a competitor to set up shop beside them.

Awesome job with the video Luncher “Jer”!!!!

I also told them that I watched the video online and they had a nice laugh about it.