Comments on: Rule #1 of Vendor Fight Club is You Don’t Talk About Vendor Fight Club

By: The Electric Egg Cream » Blog Archive » ROCKING-SOCKING SOFTEE

The Electric Egg Cream » Blog Archive » ROCKING-SOCKING SOFTEE — Mon, 16 Aug 2010 20:41:04 +0000

[...] Mister Softee driver was also the instigator in a fight that occurred on 50th Street and 6th Avenue just 12 days ago. And it’s not just ice cream trucks who face threats, food trucks have had their share of [...]

By: james conway

james conway — Mon, 16 Aug 2010 18:36:53 +0000

The truck in question pictured above is not a Mister Softee truck. You will note that the truck is red and white NOT blue and white nor does it have the name or logo.
Second point to Zach: We have over 700 trucks operated by more than 385 franchisees in 18 states and two foreign countries. We just opened new franchises in Virginia, Texas and Arizona. Apparently someone sees value in our brand.
Since so many of the people on this site are customers of street vendors, please feel free to report any improper behavior and include a plate number. There is an email link on our website.

Regards
James Conway
mister Softee Inc.

By: Mamacita

Mamacita — Wed, 05 Aug 2009 16:54:44 +0000

Yvo
Maybe he was selling budsicles! Check it!

http://www.youtube.com/watch?v=305vRNoofr8

By: Harry

Harry — Wed, 05 Aug 2009 16:47:06 +0000

@Yvo: I was at Miss Softee’s truck on Monday. It was excellent and worth the visit.

By: Yvo

Yvo — Wed, 05 Aug 2009 15:47:22 +0000

Zach – that’s really interesting and explains a lot. One of the funniest (but not at the time) moments back in the day came when I was crossing 4th Ave, walking towards St. Mark’s Place. You know where Mud Truck parks now (or used to?), there usually is/was a Mr. Softee truck there. As I walked towards Mr. Softee, I heard someone yell out in passing “That Mr. Softee gives you the runs!” and I thought to myself, “What? It’s a Mr. Softee, aren’t they all the same?” and proceeded to purchase a cone for myself anyway. And sure enough, I got sick.

Now I stick to the ones in Queens that randomly drive around the neighborhood. I’m positive one of the two I buy from also sells drugs because he is ALWAYS stoned and ALWAYS out of something basic, like chocolate sprinkles, sometimes out of soft serve (only has the packaged stuff) but he doesn’t get me sick so I don’t care.

By: Mister Softee Attacks Haagen Dasz Vendor : Franchise Pick - Picking the Perfect Franchise

Wed, 05 Aug 2009 15:03:00 +0000

[...] to Midtown Lunch: …earlier today two ice cream vendors got into a fist fight over the corner of 6th Ave and 50th [...]

By: Zach Brooks

Zach Brooks — Wed, 05 Aug 2009 14:47:35 +0000

@NYCguy – And I’m telling you that there are people who own (and lease out to drivers) both Mister Softee Trucks and those fake Mister Softee Trucks. They might be breaking their franchise agreement with Mister Softee, but it’s done.

From what I hear it matters less the brand on the truck, as it does the person who actually serves the ice cream. How well the put together the mix, and how often the mix is changed seem to big the big factors in determining quality…

By: NYCguy

NYCguy — Wed, 05 Aug 2009 14:41:12 +0000

Zach: I don’t think the Mister Softee brand is meaningless at all. Check out their website:
http://www.mistersoftee.com/

By: Zach Brooks

Zach Brooks — Wed, 05 Aug 2009 13:48:27 +0000

I actually heard from a vendor that Mister Softee the brand is meaningless. Most of the ice cream trucks in Midtown are rented from the same company, and that company owns all sorts of trucks with all sorts of names on them (including Mister Softee)

By: Harry

Harry — Wed, 05 Aug 2009 13:41:40 +0000

I don’t think that’s a Mr. Softee brand truck.