Benjamin Steakhouse Burger Challenge (Unsurprisingly) Leads to Questionable Results
If you don’t mind spending over $10 for a quality steakhouse burger for lunch (or reading about the lengths PR people will go to get publicity) you’ll love this one. A few weeks ago, Benjamin Steakhouse (on 41st btw. Park+Madison) offered bloggers the chance to come in and try their burger side by side with the burgers of their competitors (picked up and delivered by Benjamin Steakhouse, of course.) Well, three blogs took them up on the offer, and the results are in. Blackbook was the first to weigh in, allowing the Benjamin Steakhouse PR people to deliver all the burgers to their office. The winner: one person chose the BLT Burger as the best, the other four… Benjamin Steakhouse!
Josh “Mr Cutlets” Ozersky, from the Feedbag, chose Wolfgang’s as the best, but very nicely explained that Benjamin Steakhouse only lost because it wasn’t cooked medium rare. Finally our good friends over at Wined and Dined, who seem to relish promoting these little PR things- between eating Walgreens Sandwiches and greek salads from the 100% Halal & Healthy cart, also had nothing but nice things to say about the Benjamin Steakhouse burger. The whole thing wasn’t without some controversy (aside from the fact that the challenge was orchestrated entirely by the Benjamin Steakhouse PR team.) Commenters on the Feedbag seemed to think that Mr. Cutlets might have mistakenly thought the BLT Burger was the Benjamin Steakhouse burger! Not so says the Feedbag… they just didn’t label the photo properly on the post. Way to try and poke holes in the one post that didn’t choose Benjamin’s Steakhouse.
Here’s an idea… rather than spend all this money on PR people, and free burgers for bloggers- why doesn’t Benjamin Steakhouse offer an under $10 lunch special for the good people of Midtown! That, we could all totally get behind…
Photo courtesy of The Feedbag